SocialMediaRamble has written quite often about the in-person, “social” aspects of social media, and how the offline vs. the online elements seem to be, so very often, NOT seamless.
Very recently, I was at an event that the evening’s host/founder plodded me into attending, through the usual online, Social Media channels. I agreed eventually to attend.
When I arrived, let’s just say that the execution of one side did NOT match the other. And, like other parts of any Social Media strategy, these things need to be thought through clearly, then implemented accordingly.
Upon arriving at this event, I found the host, who in the midst of small talk, made a joke berating nearly half the people in attendance…which included myself. All of a sudden, the effort made to get there, being in a room of people I didn’t know, and the realization that this person didn’t value the group they themselves had assembled…made me want to leave. Right then.
So, the theme of the event, the outreach for me to attend, the barbed remarks that were supposed to be “funny”, the standing of this person in their community…did not make sense at all. There was no match.
Make sure you have the consistency, and execute, by thinking Online vs. Offline: Are They Working Together?
