SocialMediaRamble

Is the PR profession doomed as it exists now, or too oblivious to know that yet? Probably ‘yes’, and ‘yes’.

Recently, a group I am associated with, put out a call for recommendations on Twitter, for PR firms they should look at, as they go through the review process for a new relationship.

Result? In 6 hours, they recv’d TWO notes back [only two]…one of them recommending a firm that, I kid you not, had already been reached out to directly by email…and took over a MONTH to respond. [Needless to say, that firm was already out of the running!]

Now, it’s not that hard to follow the words ‘PR’ on Twitter, or anywhere. So, if that’s the best that’s out there in PR-sville right now, there are BIG oppty’s to be had, as the major PR firms crumble very, very soon. 

Incredible. [And, oh yeah, if you know a good PR shop, LOL…]

- - -

As a Postscript…24 hrs later…Jan 25, 2011…with over 3,000 Twitter followers, lists, etc…not ONE more PR firm found us to inquire about this. NOT ONE. 

Some things just irk you, others irk me. No one knows why really, that one affects you or me, but not the other.

I’ll tell you thing that irks me BIG these days, as I add more & more followers across all of my Twitter accounts nearly every day [thank for you that, by the way…no irking going on there!]: If you choose to ‘Follow’ me first on Twitter, but then require me to use a ‘validation’ service to follow you in return? #FAIL = 10x

If you have made a conscious effort that what I posit is worth your interest, then to keep me…you need to figure out a way to negate this. Or I’m gone.

In the end, this validating process for a benign, passive follower is nearly pointless. If you don’t want them following you, BLOCK them. Much less rude that way, you know?

Share your thoughts on this. No “validation” required! 

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SocialMediaRamble has written quite often about the in-person, “social” aspects of social media, and how the offline vs. the online elements seem to be, so very often, NOT seamless.

Very recently, I was at an event that the evening’s host/founder plodded me into attending, through the usual online, Social Media channels. I agreed eventually to attend.

When I arrived, let’s just say that the execution of one side did NOT match the other. And, like other parts of any Social Media strategy, these things need to be thought through clearly, then implemented accordingly.

Upon arriving at this event, I found the host, who in the midst of small talk, made a joke berating nearly half the people in attendance…which included myself. All of a sudden, the effort made to get there, being in a room of people I didn’t know, and the realization that this person didn’t value the group they themselves had assembled…made me want to leave. Right then.

So, the theme of the event, the outreach for me to attend, the barbed remarks that were supposed to be “funny”, the standing of this person in their community…did not make sense at all. There was no match.

Make sure you have the consistency, and execute, by thinking Online vs. Offline: Are They Working Together? 

Combining parts of our Social Media work, with our Sales work, see us here with the very talented America Young & Jenni Powell on Idiotscreen - Episode 2. We are hosted by Todd Kruger, as we talk about Sponsorships, Sales, Promotions & Revenue for the Scripted Web Content/WebSeries world!

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